Fragrance RFID Activation

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 FRAGRANCE RFID ACTIVATION

TOM FORD BEAUTY

 

This digital screen and pedestal sits next to a large fragrance bar. Customers are encouraged to visually sample the fragrances by placing them on the pedestal, which uses an RFID reader to trigger content on the screen associated with that specific fragrance. The upper portion of the pedestal is made from smoke mirror acrylic, which has been selectively etched so that there is backlighting beneath the fragrance bottle as well as backlit letters for a call-to-action.